About
About RIVAK
RIVAK is a Pune-based Indian menswear brand founded by Aayush Kumar. It takes Indian motifs like jaali, buta, haveli bel and phool and puts them on modern trousers, jackets, shirts, polos, footwear and accessories. Its line is "Rooted in tradition. Made for tomorrow." Every piece is designed in Pune and made in India, in small drops.
- Brand
- RIVAK (RIVAK Menswear)
- What
- Indian menswear and streetwear
- Based in
- Pune, Maharashtra, India
- Founder
- Aayush Kumar, Founder & CEO
- Prices
- ₹199 to ₹3,299
- Ships to
- All of India
- Payment
- Cash on Delivery or UPI
- @rivak.official
What RIVAK sells
RIVAK's first collection, Drop 001, covers seven categories. Prices below are the ones listed on this site on 28 October 2026 and include all taxes; each product page shows the current price and stock.
- Trousers: embroidered and printed motif trousers such as Buta Trail, Haveli Garden, Nadi and Jaali Bel. ₹2,299–₹2,899.
- Jackets: motif jackets such as Jaali and Taaram. ₹2,799–₹3,299.
- Shirts and tees: printed shirts and the RIVAK signature T-shirt. ₹799–₹999.
- Polos: polos with Indian motifs such as Buta and Phool. ₹1,299–₹1,499.
- Footwear: sneakers, loafers and a side-zip boot. ₹2,000–₹2,899.
- Accessories: caps, belts, wallets, a weekender bag, sunglasses, stoles, pocket squares, socks and keychains. ₹199–₹1,499.
- Gehna: silver-tone rings, chains and bracelets (currently sold out). ₹499.
Drop 002, the next collection, is coming soon. It can't be ordered yet.
Price range
RIVAK pieces cost from ₹199 (socks and keychains) to ₹3,299 (jackets). Most shirts and polos are under ₹1,500, and most trousers, jackets and footwear are between ₹2,000 and ₹3,300.
How to order
Add what you like to your bag on this site, fill in your delivery details and tap "Order on Instagram". We copy your order for you; paste it in our DM @rivak.official and we confirm size, delivery and payment. You can also DM us on Instagram directly. Pay Cash on Delivery, or pay upfront by UPI from the bag.
Delivery and exchanges
RIVAK ships across India in the RIVAK Box. Drop 001 and Drop 002 are pre-order: pieces are made and dispatched in batches, and we confirm your dispatch date on Instagram DM or WhatsApp after your order. Tracking comes on WhatsApp or Instagram DM. Sizes can be exchanged within 7 days of delivery if the piece is unused with tags on. Full details: Shipping and Returns & Exchange.
The founder
Aayush Kumar is the founder and CEO of RIVAK. He is also a trader and investor in stocks and bonds. He started RIVAK to bring the Indian motifs he grew up around into clothes made for how men dress now. On Instagram he is @aayushkumar_official_.
Questions
See the RIVAK FAQ, or DM @rivak.official; a real person usually replies within 24 hours.